Every year, Strategic Vision conducts its consumer survey in regards to automotive manufacture quality. Owners are asked to evaluate their new car experience and thus the Total Quality Index is made. For 2011, Volkswagen earned best Full-line Corporation and the Golf, Jetta and Tiguan were also named Total Quality leaders. The Golf earned best Small Multi-Function vehicle and the Tiguan won best Entry Utility vehicle while the Jetta tied for top spot in the Medium Car class.
“Volkswagen of America is excited about the outstanding recognition that our company and vehicles have received in the 2011 Total Quality Index,” said Jonathan Browning, President and CEO of Volkswagen Group of America. In order to determine the Total Quality Index, Strategic Vision polls owners to measure their vehicles for initial quality, overall satisfaction, willingness to praise the brand, future purchase intentions, and even the emotional attachment to the vehicle. For the 2011 survey, 37,069 consumers were polled who purchased 2011 model year vehicles.
