Toyota Motor Company has joined forces with Salesforce.com to build a specialized privite social network for Toyota owners. Named ‘Toyota Friend’, the network will be powered by Salesforce Chatter and will connect owners with dealers, the manufacture and other Toyota drivers.
Toyota Friend will provide information regarding service information, product updates as well as maintenance schedules and tips. Created initially for the upcoming Japanese spec EVs, Toyota Friend will be able to indicate if and when the battery pack would need a recharge and offer tips and suggestions on where and how to do so. It will be accessable via the in-car computer and/or smart phones, tablets and other moble devices.
“Toyota and salesforce.com share a vision to take the auto industry into the future. Social and mobile technologies will transform the car ownership experience, and we are excited to be Toyota’s partner in this transformation,” said Salesforce.com CEO Marc Benioff.
Expect Toyota Friend to find its way on to 2012 model Toyotas.
