Toyota is touting a new world-first milestone, and we decided it would be fun to share. Toyota has become the first automaker to appear on the Home Shopping Network since its introduction more than 30 years ago. Toyota secured a spot on the channel to showcase its new Avalon Hybrid on October 7. Titled “Discover Toyota” the spot aired three times that Sunday.
We first found the idea to be mildly absurd, but after further reflection, we believe this to be a stroke of Toyota genius. Who else would be a better target to purchase a new Avalon Hybrid than the elderly sitting at home looking to buy cheap, gaudy jewelry and off-brand gadgets off the television. Bravo Toyota.
“HSN has a really loyal and engaged base of viewers, so it was a natural partner to help us expose our growing lineup of hybrids to people across the country,” said Ed Laukes, vice president of marketing communications and motorsports at Toyota Motor Sales, U.S.A., Inc.
The spot featured appearances from auto experts Micah Muzio from KBB.com and Tara Weingarten of Vroomgirls.com. The spot was designed to extol the virtues of the new Avalon Hybrid, but also provided information on the hybrid system in general and featured information about Toyota’s entire hybrid lineup.
But wait, there’s more! Toyota offered HSN’s audience a $1,000 prize, redeemable as a gas car or HSN Kash, for anyone who purchased an Avalon Hybrid in the next 90 days. If you’d like to check out Toyota’s HSN page, feel free to CLICK HERE.
