LG Electronics, a massive world-wide maker of consumer electronics, has selected the all-new 2012 Ford Focus as their U.S. subsidiary’s vehicle. The Focus will be used by the “LG Brand Ambassador” team of in-store merchandising experts. These men and women work with LG retailers directly on education programs, associate training and product knowledge. Now, thanks to Ford, they have a very fitting ride to help their cause.
“We selected the Focus based on its striking design, fuel economy and functional flexibility,” said James Fishler, senior vice president of Go-to-Market Operations for LG Electronics USA. In all, 200 Focus hatchbacks were purchased and will hit the road bathed in red and white, LG war paint. According to LG, they decided to do this to keep a consistent brand image. Not only is the Focus fuel efficient, which is needed for the traveling Ambassador team, but it is packed with technology.
“Its SYNC hands-free technology also enables us to communicate with our team in a safe way. In all, the Ford Focus attributes resonate with our brand attributes of stylish design and smart technology, making it an easy choice,” said Fishler.
Source: Ford
