Suzuki this past year has been on a roll. Their new products, Grand Vitara, SX4 and XL7 are all so much better than their outgoing counterparts. So in an effort to maximize this point, Suzuki raised their ad budget of $77 million for 2004 to $107 million for this year. Thanks to the new product and increased ad spending, Suzuki expects to sell 100,000 vehicles this year.
Snippet: Suzuki had been unable to reach even 50,000 in annual U.S. sales from 1989 through 1999. This year, though, it sold nearly 65,000 units through July, up 32%. Grand Vitara sales shot up 500% to 16,974 units through July vs. a year ago, while sales of Suzuki's most popular model line, the Forenza, rose 27% to 30,329 units.
