For many potential car buyers, the fear of sales pressure from the dealerships keeps them at home, (or makes them perform a midnight drive-by). Subaru has decided it wants to help alleviate the pressure, and make online shopping even easier by offering interactive brochures for all of its 2012 models.
Head over to Subaru.com and you can browse through the full dealership catalog, including all the specifications and details, with the addition of interactive sections. There are 360-degree models of the exterior and interior where users can experiment with paint and option combinations. Each brochure features videos, high-quality photography and engaging demos.
“Our dynamic brochures give our consumers interactive content they can use to compare models, learn about Subaru technology and share their findings with friends,” said Sondra Shiffer, brochures manager for Subaru of America. “This format allows car shoppers easy access to our product information and also reduces the amount of unnecessary printed material.”
