Subaru of America, Inc. today announced its partnership with Jackson Hole Mountain Resort (JHMR), in Jackson, WY, through which Subaru will host three events in 2011 including the Subaru Freeskiing World Tour Qualifier and two Subaru Master the Mountain events. Jackson Hole Mountain Resort is known for its award-winning backcountry access, resort-based guide services and massive steeps. Located in Wyoming’s Greater Yellowstone Ecosystem and Grand Teton National Park, JHMR maintains comprehensive environmental programs, pollution prevention plans and has achieved ISO 14001 certification with a commitment to reduce greenhouse gas emissions – one of only two U.S. ski resorts to achieve this distinction.
“Partnering with Jackson Hole Mountain Resort is a natural fit for Subaru,” said Tim Mahoney, senior vice president and chief marketing officer, Subaru of America, Inc. “Subaru owners love winter fun, and JHMR has outstanding environmental initiatives that align with our environmentally friendly practices and respect for the environment.”
“Jackson Hole remains the most magnetic destination for big mountain skiers in the United States,” noted Zahan Billimoria, Communications Manager at Jackson Hole Mountain Resort. “Like Subaru, we actively pursue environmental sustainability and seek to respect the forests, wilderness and natural beauty around us.”
Recognizing the importance of eco-friendly operations, Subaru of America produces partial zero emissions vehicles at the Subaru of Indiana (SIA) automotive assembly plant, the first automotive assembly plant to achieve “Zero-Landfill” status and the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation.
Subaru of America has also recently announced another record sales year for the brand with 263,820 units sold in 2010, which corresponds to an increase of 22% year-over-year and 50% in two years.
