A new study from Northwestern University’s Kellogg School of Management reveals that women are likely to pay more for auto repairs than men, reports The Detroit News.
According to study, women are also more likely to negotiate price concessions for the same repair work.
Also, the study found that auto repair shops will alter their initial price quotes if consumers — both male and female — appear to be well-informed, uninformed or poorly informed about market prices for parts and repairs. This includes quoting higher prices for women if they appear to be uninformed.
“Our findings suggest that auto shops may assume men know the market price for a given repair, so they automatically grant it,” said Meghan Busse, associate professor of management and strategy at the Kellogg School. “However, they may not expect women to be knowledgeable in this area, so the perception is they can charge them more.”
Source: The Detroit News
