Scion announced today that it will offer iBiquity Digital's HD Radio technology in select audio systems in the near future.
“Since Scion customers are in tune with audio technology, it makes sense that we enhance our already outstanding audio offerings for them,” said Jason Adang, Accessory Audio and Electronics Planning Manager, Toyota Motor Sales, U.S.A., Inc. “Digital HD Radio technology is ideal for our youthful, tech-savvy customers who will enjoy the wide range of content available on HD Radio channels.”
“We're excited to provide Scion with this emerging technology for its audio system,” said Jeff McGannon, Vice President, iBiquity Digital Automotive Business Development. “HD Radio technology will provide customers with extensive listening choices and clear sound quality.”
Today, there are more than 1,600 digital HD Radio stations in the U.S., more than 750 of which are offering innovative multicast (HD2/HD3) channels. Across the country, hundreds of new radio channels are now available. Examples of this innovative new content include the iChannel and Riff2, which feature independent and local bands, the Pride channel, gospel, hip hop and outlaw country, among others. Digitally enabled HD Radio multicasting gives listeners new options in radio listening not available on standard radios.
Available to over 83 percent of Americans, HD Radio technology dramatically increases the sound quality of AM/FM stations. HD Radio stations offer crystal-clear digital audio and scrolling text information across the radio screen. Additionally, FM stations can offer multiple channels in their single, current frequency. For a full list of HD Radio stations, visit http://www.hdradio.com
