German sporting legends Michael Schumacher and Boris Becker are set to join Dubai's property boom, by putting their names to branded towers in the emirate.
In an interview to be published on Sunday in Arabian Business, Robin Lohmann – managing director of German owned ACI – is quoted as saying that construction of the “Michael Schumacher Business Avenue” and “Boris Becker Tower” will begin within the next three months.
Lohmann tells the magazine: “We are talking about two of the biggest sporting names anywhere in the world, so when it comes to branding a project, it doesn’t get much better.”
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The magazine cites sources close to the project – being developed by ACI – suggesting the Schumacher project will be a 29 storey commercial and residentail building, while Becker's building will be 19 floors. It states that both projects will be developed in Business Bay. It also reveals that Schumacher, the most succcessful ever driver in F1 history, will visit Dubai in January next year to officially launch the project.
ACI was founded as a family entity in Germany, and now has over US$1 billion worth of projects in Business Bay, Jumeriah Lake Towers and City of Arabia. The company has also been involved in branding the Nikki Lauda Twin Towers in Business Bay.
