Bill Bruce, the founder of Nissan’s Infiniti luxury brand, passed away on May 28, reports Leftlanenews.com.
Bruce has died at the age of 70, Infiniti announced.
Bruced joined Nissan in 1982. He was named Infiniti’s first general manager in 1989. Bruce retired from Nissan in 1999.
“Bill Bruce has laid the foundation for the Infiniti brand worldwide,” Infiniti Motor Co. Ltd. President Johan de Nysschen said.
“He got wide acclaim and respect for his vision to provide customers with an outstanding experience throughout their entire ownership of the car. This caused a major shift in the car industry overall, and so he left a lasting mark. We are saddened by this loss and our thoughts are with his family.”
Source: Leftlanenews.com
