DaimlerChrysler AG, the maker of Mercedes-Benz cars, is set to launch Internet-based video channels with the latest on new products and details on the company's history.
Debuting Thursday, Mercedes-Benz TV will feature a weekly 20-minute news magazine and five channels each running an hour's worth of material 24 hours a day with topics on lifestyles; cars; engines and sports; history; and automotive legends. It will also showcase Mercedes-Benz events at world auto shows and the premieres of new models live.
Viewers can either join the programs in progress or bring them up on demand. Shows will be in English and German.
Buyers of Mercedes-Benz cars tend to be a loyal bunch and the famous brand's German-American owner, DaimlerChrysler, has never been shy about providing information and accessories for those who shell out thousands upon thousands of dollars for the upscale luxury cars.
“Mercedes-Benz TV opens up a new and very emotional communication channel for our customers and anyone interested in the brand,” said Olaf Goettgens, the vice president of brand communications for Mercedes-Benz.
The first broadcast of the weekly news magazine will be accompanied by a prime-time presentation of “Power Meets Fashion” — an event carried live from the Mercedes-Benz Fashion Week in Berlin.
The big draw of the show? Race car drivers, including Lewis Hamilton and Klaus Ludwig, will take vintage and new Mercedes for a spin on a closed course between the Brandenburg Gate and the Victory Column in the German capital.
