In a surprising move, Nissan Motor Company announced that they are now aiming to increase Japan sales by reducing exports. The decision was done to help reduce the fall of the yen’s value and to reduce in-company costs. According to Automotive News, Nissan exported approximately 610,000 domestically manufactured vehicles last year. That means that about 57 percent of Japanese built Nissans made their way to North America and Europe. Executive Vice President of Nissan, Hiroto Saikawa, mentioned that the company wants to reduce that percentage to as low as 40.
Nissan still wants to keep a steady annual Japanese production rate of around 1 million units, but aims to sell approximately 600,000 vehicles inside Japan. Currently, average local sales are about 460,000 units.
Source: AutomotiveNews.com
