Nissan has launched the Datsun brand in Russia. The company also introduced the Datsun on-DO model in Russia for the first time.
“The arrival of Datsun on the Russian market makes the country unique for parent company Nissan as Russia is the first market in the region where all its three brands – Nissan, Infiniti and Datsun vehicles – will be sold, offering buyers a unique choice across virtually all vehicle segments,” according to a statement.
The Datsun on-DO, which is the brand’s first offering in Russia, is a four-door, five-seat roomy family sedan with a class-leading trunk capacity of 530L. The car will be powered by a 1.6-litre, petrol engine, rated at 87 hp.
The car will have an attractive price below 400 000 Roubles. Detailed prices will be announced closer to the start of sales. Datsun on-DO will be built in Russia at the AVTOVAZ plant in Togliatti.
Sales are due to start in the summer of 2014 and the car will initially be sold through a network of 25 fully branded dealerships supported by Nissan dealer investors.
Source: Nissan
