Toyota's venerable Corolla has gone through many changes since it was first introduced almost 40 years ago. Over the course of its long life,...

Lately the marketing types of the world have been calling it "brand equity," but in the real world it's always been plain old reputation....

When they announce the redesign of the best-selling car in America, it's big news. The 2007 Toyota Camry is the sixth generation of Camry...

Since its launch in the mid-1990s, the Toyota Avalon has been Toyota's only full-size sedan. It has always been a solid performer, with standard...

Few SUVs have the sort of name recognition that the Toyota 4Runner enjoys. Launched in 1984, the 4Runner was (and has always been) Toyota's...

Toyota Motor Sales (TMS), USA, Inc., unveiled the all-new next-generation Highlander and Highlander Hybrid mid-size sport utility vehicles (SUV) at a press conference at...

Subaru of Indiana Automotive (SIA) and Toyota held a ceremony today to commemorate production of the plant's first Toyota Camry. In March 2006, SIA parent...

Toyota's costliest full-size SUV has smaller dimensions than the company's newer Sequoia. The Land Cruiser has a heritage that dates back to the 1950s...

Toyota Motor Sales (TMS), U.S.A., Inc., announced today that Toyota will be the official "Vehicle Manufacturer of the Show" for the 2007 Specialty Equipment...

The supply of the braking system for the brand new Lexus IS-F 350 is a milestone in Brembo development. Toyota is introducing the 2008...