The race to be the year’s top-selling luxury automobile brand in the U.S. narrowed as Daimler AG’s Mercedes-Benz and Bayerische Motoren Werke AG’s namesake line both gained ground on Toyota Motor Corp.’s Lexus.
“Lexus has been by far the luxury leader in this market and now Mercedes and BMW have closed that gap pretty rapidly,” Joe Barker, an industry analyst with IHS Automotive, a Lexington, Massachusetts-based researcher, said before the release. “The sales race will come down to the wire — it will come down right to the month of December.”
Sales of Mercedes brand cars and sport-utility vehicles rose 17 percent to 19,862 as deliveries of its E-Class sedan continued to propel the brand, Stuttgart, Germany-based Daimler said in a statement. The results ended a three-month win streak for BMW and halved Lexus’ lead for the year.
“We’re going to continue in the same direction as we have for the first nine months,” Ernst Lieb, chief executive officer of Mercedes-Benz USA, said in an interview yesterday. “Will it be necessarily again another 22 percent up or so? Maybe not, but we definitely see a two-digit increase for the remainder of the year.”
Source: Bloomberg
