There are plenty of companies being negatively affected by Japan’s far-too-strong Yen and Mazda Motor Company is a big one. Without outside help from an alliance partner, a large chunk of their products are produced inside the country and then exported around the world. This has in turn caused Mazda to find it very difficult to create a profit as by the end of this fiscal year, the automaker foresees a net loss of $1.29 billion. Despite all of this turmoil, the zoom-zoom brand isn’t out just yet and looks to create a SUV revolution with a solid investment into the upcoming CX-5.
According to an Automotive News article, Mazda is looking to increase advertisement spending by 25 percent for 2012. This will be done to support the launch of the all-new, all Skyactiv CX-5 which is now starting to land in showrooms. Following the SUV’s launch will soon by more Skyactiv equipped vehicles which the automaker hopes will bring with them better sales. By 2014, Mazda plans to sell 400,000 cars and trucks and achieve a market share of 2.5 percent; that’s almost double the amount of vehicles sold in 2011. A lofty goal as it may be, the brand could pull it off especially if they can follow through with their announced financial plan. Not only is Mazda still “actively seeking” a manufacture partnership, but they are looking to sell around $2 billion in stock and borrow $878 million from various banks.
Source: AutomotiveNews.com
