Chevrolet is currently in the process of introducing a wealth of new generations and offerings among their line up and with them is an all-new guarantee. Officially launched and ready for action is the Chevy Confidence Program that lives by the creed “Love it or Return it”. The driving force behind the program is a special return policy for all 2012 and 2013 model year Chevrolets that allows buyers to find out if they indeed, purchased a new member of the family.
“We have transformed the Chevrolet lineup, so there is no better time than now to reach out to new customers with the love it or return it guarantee and very attractive, bottom line pricing,” said Chris Perry, Chevrolet global vice president of marketing. Starting now until September 4, 2012, Chevrolet will allow buyers the option to return their vehicles within 30 to 60 days after the initial purchase. Each and every new Chevy is eligible and can be brought back if less than 4,000 miles have been driven and with no damage.
“Chevy Confidence adds another element of convenience to the retail experience that is sure to attract consumers to our showrooms, and we know through first-hand experience that once they get behind the wheel of one of our new products, they are more likely to take one home,” said Steve Hurley, co-chair of the Chevrolet Dealer Council.
Source: Chevrolet
