In this fast paced and constantly changing world, it takes bold steps from automakers to keep a buyer’s attention. Today Lexus debuted an advertising campaign aimed at new buyers. The ads focus on the new RX lineup with their brand new interiors and a sharp exterior designs.
Lexus is looking to demonstrate that the RX has redefined sophistication by using upscale futuristic homes, modern architecture, and sporty roads to demonstrate that the SUV is a true multipurpose machine. If the campaign works like Lexus thinks it will, you can expect these SUV’s to be flying off the lots as fast as consumers can get their hands on them.
Of course, only time will tell if this new approach to branding will be effective, but it certainly looks nice.
