It seems that Kia, like many automakers these days, has decided to adopt a brand image for their next generation. The recently updated Optima sedan might just be the front-runner for this image as the new for 2012 Rio compact looks like the little brother to the Optima. At the New York Auto Show, Kia has decided to stay true and hold on to this look.
The front of the new Rio shares the same angular, gun-shot grill and sculpted headlights. The rear is where the Rio stands out as the trunk and deck are much shorter; this is where the car’s compact size become apparent. The looks are there and judging from the powertrain of the new Optima, the Rio should be able to hold its own against the rest of the ever-growing compact segment.
