In a recent report issued by Experian Automotive, a global information service, Kia Motors America landing on top in the category of brand loyalty. Of the 54,268 Kia owners who returned to purchase their next vehicle, 47.9 percent bought another Kia. That percentage beat all others and also revealed three popular vehicles in the company’s line up. The Forte Sedan earned the highest loyalty ranking of any vehicle with a 67.7 percent return rate. Not too far behind was the two door ‘Koup’ version with 59.3 percent and the Soul earned 56.4 percent.
“Customers are recognizing Kia vehicles as smart purchases and understand that you don’t have to sacrifice performance or styling in order to get impressive fuel efficiency or the latest technologies at a low starting price,” said Michael Sprague, vice president of marketing and communications for Kia. “We are not only seeing more and more new consumers come into Kia showrooms but also a sharp increase in owners returning and purchasing another Kia vehicle.”
Source: Kia
