The Jeep® brand is bringing the “Jeep Rocks & Road Tour,” an on- and off-road driving experience, to consumers attending the 2010 Indiana State Fair, Aug. 6-8 at the Indiana State Fairgrounds in Indianapolis, Ind.
The “Jeep Rocks & Road Tour” provides the ultimate on- and off-road driving test for attendees at air shows and auto shows, fairs and festivals all over the country. The program is free to those who pre-register at www.jeep.com/rocksandroadtour and bring a copy of their pre-registration confirmation email. Typically generating an enthusiastic response, early registration is highly-encouraged for those interested in attending in order to ensure a quick and seamless entry. The “Jeep Rocks & Road Tour” is open to the public and features obstacle courses that demonstrate Jeep Trail Rated® capabilities. The entire Jeep brand lineup, including the all-new 2011 Jeep Grand Cherokee, will be on site to test-drive. Current Jeep owners are extended the opportunity to drive their own vehicle on a Jeep Owner’s Playground.
“We have created the Jeep Rocks & Road Tour to provide our current and potential customers with an adventurous experience that is exclusive to the Jeep brand,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “We are partnering with various venues across the country to reach out to our loyal Jeep consumers, while branching out to those with new interest in the one-of-a-kind Jeep brand. This tour provides an ideal venue to experience the countless features and legendary capability offered in the all-new 2011 Jeep Grand Cherokee, as well the as in other vehicles in the Jeep brand family.”
The “Jeep Rocks & Road Tour” courses consist of several obstacles that simulate some of the rigorous testing that Jeep vehicles endure before customers get behind the wheel. Courses include elements that demonstrate the Trail Rated capabilities of Jeep vehicles for articulation, ground clearance, maneuverability and traction.
Jeep brand vehicles will be on hand for participants to drive over a variety of surfaces. Attendees will learn to navigate off-road challenges, such as steep grades, rocky trails and log crossings, under the guidance of a trained instructor.
The “Jeep Rocks & Road Tour” features a number of interactive activities, including informative product displays. The family-friendly event offers children the opportunity to take part in the Jeep brand experience as well. Jeep kids can drive “Power Wheels” mini-Jeep vehicles; climb a rock wall and more.
The tour travels cross-country and concludes in Fort Worth, Texas on Oct. 31.
Jeep Rocks & Road Tour Location, Dates and Times:
2010 Indiana State Fair
Indiana State Fairgrounds, Gate 16
*Payment is required to enter the Indiana State Fair
Fri. Aug. 6 10 a.m. – 10 p.m.
Sat. Aug. 7 10 a.m. – 10 p.m.
Sun. Aug. 8 10 a.m. – 10 p.m.
The “Jeep Rocks & Road Tour” is one of several owner-loyalty programs created by the Jeep brand. Jeep Jamborees, which began in the 1950s, are the original off-highway vacation. The success of Jeep Jamborees spawned Camp Jeep, an annual outdoor lifestyle vacation experience launched more than 15 years ago. The enthusiastic response to Camp Jeep and Jeep 101 led to the spin-off “Jeep Rocks & Road Tour.”
