Jeep and Ram showed a large and powerful presence in Sunday’s Super Bowl with two commercials highlighting two groups of American heroes.
Jeep pulled at heartstrings with a two minute commercial with narrations by Oprah Winfrey entitled “Whole Again.” The spot showed service men and women returning home from duty and the emotional reunitings of loved ones. Jeep says the ad displays their continued support of our troops and the USO.
Ram not only pulled on heartstrings, but bootstraps as well with their “So God Made A Farmer” commercial. The trucks themselves play a relatively small role in the two-minute video showing hard-working American farmers and their families as the famous late radio broadcaster Paul Harvey narrates a script he recorded some 30 years prior.
The airing of Ram’s “Farmer” commercial kicks off a yearlong collaboration with the National FFA Organization to raise awareness of the importance of the American farmer.
While Ram’s project is multi-layered and planned for a 12-month time frame, Jeep’s support of the troops and USO has no end date. Check out both commercials below.
