Cadillac has always been a brand on the bleeding edge of technology. Cadillac was the first manufacturer to offer automatic climate control, heated seats, tilt and telescopic wheel and auto on/off headlamps. Cadillac was also the first to offer an automotive night vision system and they pioneered the Magnetic Ride Control system, a suspension so advanced and sophisticated even Ferrari uses it.
In 1912, however, Cadillac released the Cadillac Touring Edition which had one of the most important innovations of the modern automotive era, the electric starter. Before the electric starter, the main method of starting a car was with a hand crank, a difficult and often dangerous task.
Greg Wallace, director of the General Motors Heritage Center said, “It was one of the most significant innovations in the history of the automobile. “It was a complete game changer. Within a few years, Cadillac featured women in their advertising showing them as drivers, instead of passengers or bystanders.”
With the birthday of the electric starter, and the new advanced CUE system, Cadillac looks to keep its innovation portfolio packed.
