Hyundai Motor America announced an all-time record for November sales of 40,723 units, up 45 percent versus 2009. November retail sales were up 85 percent from last year. For the year-to-date, Hyundai has already established a new annual sales record with total volume of 493,426, up 23 percent versus the same 11 month period in 2009, with retail sales up 33 percent for the same period. Fleet sales mix for the month of November was 11 percent.
“We are encouraged by a second consecutive month of strengthening industry retail sales. With Hyundai’s rapidly expanding lineup of fresh, fuel-efficient and high quality products, we’re positioned right in the sweet spot for this recovery,” said Dave Zuchowski, executive vice president of sales, Hyundai Motor America. “Hyundai’s DNA is all about delivering best-in-class value, quality and fuel efficiency. We are equally committed to providing customers with a memorable retail experience as was recently reflected in our improved position in the rankings of the 2010 J.D. Power and Associates U.S. Sales Satisfaction Index (SSI), where Hyundai was the most improved brand in the industry and the top-ranked Asian brand. We have aggressive plans in place to sustain this momentum into December and leverage a healthy holiday selling season to finish out this record-breaking year with a flourish.”
With the first 192 sales of Hyundai’s all-new 2011 Elantra already recorded this month, Hyundai begins a new sales-reporting methodology it hopes all brands in the industry will follow. “The 2011 Elantra is the first of four planned 40-mpg vehicles in Hyundai’s lineup,” said John Krafcik, president and CEO of Hyundai Motor America. “But for us, leadership isn’t how many low-volume special-edition 40-mpg models we offer, but rather how many 40-mpg vehicles consumers actually buy. We aim to lead the industry in the sales of 40-mpg vehicles, and to make this a challenge that everyone can follow, we’ll be the first to report our monthly 40-mpg vehicle sales tally. We’d love to see others follow our lead.”
Elantra, Sonata, and Tucson sales for November increased 41 percent, 72 percent, and 243 percent respectively, while Genesis achieved an all-time sales record of 3,005 units, up 72 percent, marking the 17th consecutive month of year-over-year sales increases for Hyundai’s award-winning premium car. Genesis will be joined by Equus, Hyundai’s all-new flagship, in dealership in December.
