Honda is launching a new online music channel on YouTube.
The channel will showcase live events the automaker sponsors with partners including Live Nation Entertainment Inc.
Honda Stage will feature exclusive online videos, music news, interviews and performances drawn from events across the U.S., including concerts at the iHeartRadio Theater in Los Angeles.
Production partners also include Clear Channel Media & Entertainment, Vevo LLC and Sean “Diddy” Combs’s Revolt studios. Clear Channel will promote Honda-sponsored performances from the iHeartRadio theater on its radio stations.
