General Motors has hired a new Detroit-based consortium of three advertising agencies to manage Cadillac marketing work, Detroit Free Press reports.
The consortium is controlled by New York-based Interpublic Group, which also owns the firm that handles advertising for Chevrolet.
The three agencies — Campbell Ewald, Lowe and Hill Holiday — will direct Cadillac ads through a new agency called Rogue, which will be based at Campbell Ewald’s new Detroit headquarters.
Campbell Ewald’s Detroit office will handle account management and digital efforts, while Hill Holiday’s Boston office will manage the brand’s creative work.
Source: Detroit Free Press
