General Motors dealers reported 168,704 total sales in November, a 21-percent increase from the prior year for the company’s four brands. The gains were the result of balanced contributions from Chevrolet, Buick, GMC and Cadillac cars, crossovers and trucks. With sales for GM’s four brands up 22 percent through November, GM is on track to gain market share for the year.
November retail sales for the company’s brands rose 20 percent compared to a year earlier.
“Each brand came to the party in November,” said Don Johnson, vice president, U.S. sales operations. “These results show that our brands continue to gain momentum with consumers who want stylish, fuel-efficient vehicles.”
During the month, combined sales of the Chevrolet Equinox, GMC Terrain and Cadillac SRX increased 56 percent, while the combined sales for the Buick Enclave, GMC Acadia and Chevrolet Traverse rose 38 percent versus last year. Combined, GM’s crossovers improved 39 percent during the month, and are up 51 percent year to date.
Combined sales of the Chevrolet Avalanche, Chevrolet Silverado and GMC Sierra full-size pickups increased 16 percent for the month and are 16 percent higher year to date, compared to 2009.
Passenger car deliveries increased 17 percent during November, driven by improving demand for the Chevrolet Cruze (8,066 unit sales) and Buick Regal (1,979 unit sales). Strong increases from Chevrolet Aveo (up 47 percent), Chevrolet Impala (up 19 percent) and Buick LaCrosse (up 20 percent) also helped drive the year-over-year improvement.
“November sales results are consistent with our expectations and show that the plan we laid out earlier this year to steadily grow in the U.S. market is working,” Johnson said. Sales for GM’s four brands have increased 22 percent through November, while the industry has increased approximately 11 percent.
Month-end dealer inventory in the U.S. stood at about 536,000 units, which is about 21,000 higher compared to October, and about 98,000 higher than November 2009.
November Key Facts and Brand Results:
- Calendar-year-to-date total sales for GM’s four brands are up 22 percent
- Calendar-year-to-date retail sales for GM’s four brands are up 15 percent
- GM’s four brands have sold 103,014 more vehicles year-to-date than were sold with eight brands through November 2009
- GM sells the most stylish, fuel-efficient crossovers in the U.S. market, with sales up 51 percent in 2010
- Chevrolet: Chevrolet delivered 117,588 total vehicles in November, an 18-percent increase year over year. Retail sales for Chevrolet rose 13 percent on the strength of improving Cruze sales, and strong Silverado and Equinox retail sales, which were up 15 and 51 percent respectively. Year-to-date total Chevrolet sales are up 17 percent.
- Buick: Buick, the fastest growing major automotive brand in the United States, reported 11,725 total sales, a 36-percent increase compared to a year ago. This includes a 37– percent rise in year-over-year retail sales – the 14th consecutive month of year-over-year sales gains for the brand. Total Buick sales are up 54 percent for the calendar year to date.
- GMC: GMC reported total sales of 27,590, a 30-percent increase compared to the same month last year. This marks the 14th consecutive month of year-over-year sales increases. Retail sales were 29 percent higher than last year, spurred by Sierra, Acadia and Terrain – up 16 percent, 76 percent and 55 percent, respectively. For the year, GMC total sales are up 28 percent.
- Cadillac: Cadillac, the fastest-growing luxury brand in the United States, reported total sales of 11,801 for November – 21 percent higher than last November, with retail sales increasing 46 percent. November was the 10th consecutive month of year-over-year total and retail sales gains. SRX retail sales were up 39 percent, compared to a year ago. CTS retail sales rose 97 percent, driven by strong demand for the all-new CTS Coupe. Total sales for Cadillac are up 38 percent for the year.
- Fleet sales for GM’s four brands were 47,330 for the month.
