General Motors is planning to introduce a widespread advertising campaign this fall to promote the high-speed Internet capability it will offer in more than 30 vehicles in the 2015 model year, reports Detroit Free Press.
Tim Mahoney, chief global marketing officer for Chevrolet, said that the automaker is expected to have a 12- to 18-month head start on competitors before they integrate similar high-speed Internet services into their vehicles.
GM’s service ranges from $5 per month to $50 per month, with onetime data packages available up to $200 per year. The company is offering three-month free trial subscriptions to new-car buyers. According to Mahoney, about 99% of customers are activating the free trial.
Source: Detroit Free Press
