General Motors (GM) CEO Dan Akerson is personally inviting software programmers to develop applications for GM vehicles, Detroit Free Press reports.
Akerson, in a statement issued Thursday in Boston, said: “To really blow this out, we need to borrow from the smartphone playbook and entice thousands of ‘codaholics’ to write apps for our cars.”
Earlier this year, GM announced that it would launch an app store, like Apple and Google, for the company’s vehicles. The automaker is preparing to integrate AT&T’s high-speed wireless Internet into its 2015 model-year vehicles.
“With an army of coders working to write 4G-optimized programming for our cars, our GM App Shop may someday be as popular as iTunes or the Android Marketplace,” Akerson said.
Source: Detroit Free Press
