PRESS RELEASE
The Specialty Equipment Market Association (SEMA) in Las Vegas is regarded worldwide as the leading trade show for customization and sports tuning. The new products presented at SEMA to trade experts influence the entire scene and set trends. At this year’s SEMA show, November 3- 6 2015, BMW is presenting a selection of distinctively sports-oriented BMW M Performance Parts to the trade fair audience. Located on the lower level of South Hall (Stand 40247), trade fair visitors will see a BMW M Performance modified BMW M4 Coupé as well as the first BMW M Performance Parts for the new BMW M2 Coupé.
The new “M Performance” inscription is to be seen on selected parts. The inscription represents the dynamic image of BMW M Performance as well as the l functional orientation of all BMW M Performance Parts. This can be seen on the display vehicles as they have been fitted with these new and dynamic parts. Initially, the new inscription will appear on BMW M Performance Parts on the BMW M2 Coupé and BMW M4 Coupé but will eventually be used across the entire BMW M Performance product portfolio.
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