From the outset, the design team at Goodwood were adamant that the Phantom Drophead Coupé should be more than simply a convertible version of the Phantom. "Designing without compromise meant that, to a certain extent, we had to start again," says Rolls-Royce Chief Designer Ian Cameron. "Simply removing the Phantom's roof could have made a great convertible but it wouldn't have made a perfect one. With the Phantom Drophead Coupé we had the chance to think about the very nature of convertible motoring and, in particular, what it means to Rolls-Royce."