By the end of the 2012, Ford Motor Company expects to have the new, zero emissions Focus Electric available nationwide. Before that can happen however, dealers around the country must first get ready for completely different car’s arrival. The certification process involves an extensive training session as well as the installation of – at the very least – two onsite charging stations. As much as Ford wants people to get to know the 2012 Focus Electric, they want to make double sure that the public’s buying experience takes place with zero questions left unanswered.
“The amount of hard work and resources dealers put into becoming certified really is a testament to how excited they are, how excited customers are and how excited we are about electric vehicles, starting with Focus Electric,” said David Gutman, Ford’s field operations manager. So far, the first run of dealerships to become fully certified are 67 located in California, New York and New Jersey. Given the abilities held by electric hatchback, Ford is eager to make sure anyone will be able to witness one for themselves at any time. This means that each dealership must (per certification) keep at least one Focus Electric on site for demonstration and event purposes. And to make sure all questions get answered, more than one sales consultant, manager, service advisor or service manager will be ready with hours of training in the field of vehicle electrification.
Source: Ford
