In order to give consumers an extra special experience when shopping for their next small car, Fiat has released an extensive application for Apple’s iPad. As the 2012 Fiat 500 subcompact hits American dealerships nationwide, it is obvious that more and more people are interested in this alternative to the alternative. So if you own a iPad and are in the market for an efficient but posh new car, look no further than Apple’s App Store for the free, 2012 Fiat 500 App.
The app basically boils down to an interactive catalog showcasing the many features of the 500. The design work for the issue features galleries by up-and-coming artists, some as young as 17. Fiat says that the edgy, modern but classic art work of the app goes hand-in-hand with the image that Fiat 500 puts for. “The FIAT brand is dedicated to providing customers a unique, personalized brand experience, and the FIAT Source application is a modern way to do just that,” said Laura Soave, Head of FIAT Brand North America.
Available for download now, the app showcases the new, 2012 Fiat 500 in full, 360 degree view and allows consumers to “build” their own 500. This way, buyers can truly get a feel for how the little Italian wonder will be like to live with. It will also alow people who own an Apple iPad to experience one of the most unique vehicles of 2012 even before they get behind the wheel.
