DRIVIN Launches Auto Industry’s First Intelligent Inventory Marketplace

DRIVIN, a premier service for automotive dealers that utilizes data to help sell, source, acquire and deliver quality used vehicles for its dealer partners, today announced the launch of DRIVIN Marketplace. As the industry’s first intelligent marketplace, DRIVIN offers dealers the ability to list and remarket unwanted inventory at wholesale prices to their established network of dealers – with no sell fees and an inventory specialist available to assist. The listed vehicle is then matched and recommended to more than 1000 open vehicle searches from dealers all over the country. DRIVIN handles payment, paperwork and transport of the vehicle to the buying dealer.

In addition, dealer partners have the ability to search and buy from DRIVIN’s exclusive database of highly sought after inventory – not found at auction. Their proprietary algorithm strategically recommends vehicles that best fit the individual needs of the dealer – utilizing over 900 data points, including lot, market and customer demands.

“Our Marketplace is a smart addition to the DRIVIN experience,” said John Manganaro, VP of Product & Analytics. “Our goal is to help dealer partners confidently sell, search and buy the right inventory to build their optimal lot in one seamless platform. This is an unprecedented opportunity to bring data science and innovation to an antiquated process and help dealers increase profitability across the lot.”

DRIVIN has pre-loaded a dealer’s inventory into Marketplace. The dealer must simply select the units to sell, answer a few condition questions and provide a wholesale price. DRIVIN then matches available vehicles to more than 1000 open vehicle searches and thousands of dealers nationwide. And there are no fees to sell on DRIVIN Marketplace.

“We are excited to bring Marketplace to our dealer partners,” said Lisa Killeen, VP of Marketplace. “Feedback from our exclusive pilot group was extremely positive and we are confident the platform will allow us to strengthen current partnerships and provide the opportunity for us to grow our dealer base. DRIVIN Marketplace is the next step of the evolution – helping dealers sell the inventory that isn’t resonating with their target shopper and replace it with units that better fit their needs. All backed by DRIVIN’s core value of personal service via payment, paperwork and transport.”