Manufacturers spend countless hours and numerous dollars showcasing new products to the public and sometimes, a rather important group of folks get left out of the information. In order to make sure their staff knows and understands the all-new 2013 Dart, Dodge has issued a little challenge. A part of the continual nation-wide presentational drives, the Dart Smart Employee Challenge supplies Dodge staff with every spec the compact contains and then puts their memory to the test.
“The 2013 Dodge Dart is an outstanding new vehicle, and the Dodge Smart Employee Challenge is a great way to get employees to experience its many features and benefits,” said Reid Bigland, President and CEO of Dodge Brand. Throughout the month of September, the Dart can be seen, heard and felt at each U.S. Chrysler facility. As employees gain more and more knowledge regarding the sedan, they can participate in an online game to test their noodle. With three different engines, transmissions and various trim levels and features, the Dart is a multifaceted vehicle that clearly requires a bit of homework.
Source: Dodge
