Chrysler Group LLC once again has been named to Hispanic Business magazine’s Diversity Elite 60, a list of the nation’s top organizations that promote and model diversity in the workplace. This is the second consecutive year Chrysler has earned this recognition.
The 60 organizations included on the Diversity Elite 60 are ranked according to their performance on more than 32 variables that measure a company’s commitment to Hispanic hiring, promotion, marketing, philanthropy and supplier diversity. As part of its overall score, Chrysler ranked in the top tier of the 60 leading organizations for its programs promoting supplier diversity.
To compile its 2010 Diversity Elite Scorecard, Hispanic Business received input from top Fortune 1000 companies, American subsidiaries of Global 500 companies, and large U.S. public and private companies. According to Hispanic Business, companies on the Diversity Elite 60 list went well beyond workforce diversity initiatives and implemented strategies to reach more Hispanic customers and increase their businesses with minority- and Hispanic-owned suppliers.
“Companies on the list met or exceeded criteria in diversity measures including: board and leadership, recruitment, retention and promotion, marketing and community outreach and supplier diversity,” Hispanic Business noted.
“This recognition is validation of Chrysler’s enterprise-wide approach to diversity,” said Lisa J. Wicker, Director -Talent Acquisition, Global Diversity and Training & Development , Chrysler Group LLC. “Chrysler is gratified that Hispanic Business appreciates the value and substance of our commitment to developing one united, diverse team at our Company.”
Winning awards like this is nothing to be proud of. Hiring, promotion, and contracting decisions should be made on the merits, and without regard to race, ethnicity, or sex. Unfortunately, corporate “diversity” programs are typically about making sure that decisions are made with plenty of weight given to racial, ethnic, and gender bean-counting. That’s too bad, and these companies should be sued, not praised.