Chevrolet has delivered more than 1 million vehicles through the first eight months of 2010 – an increase of 18 percent calendar year to date. This includes 131,952 Chevrolets delivered in August, 22 percent less than August 2009 when the federal “Cash for Clunkers” rebate program was in place.
“We are encouraged by the 2010 results, especially considering the success of last year’s Cash for Clunkers that favored affordable, fuel-efficient brands like Chevrolet.” said Alan Batey, vice president, Chevrolet Sales and Service. “Chevrolet has also gained market share in 2010, as we are experiencing sustained demand for our cars, trucks and utilities.”
Officially known as the Consumer Assistance to Recycle and Save (CARS) Act of 2009, the Cash for Clunkers program offered customers between $3,500 and $4,500 in rebates for new vehicles purchased between July 27 and August 25. During that time, customers purchased 86,354 Chevrolets through the CARS program, according to the National Highway Traffic Safety Administration. As a result, Chevrolet sold 168,130 vehicles in August 2009.
The program’s impact on Chevrolet is highlighted by the fact that combined retail sales for Chevrolet Silverado, Avalanche, Tahoe, and Suburban – which were not eligible for Cash for Clunkers rebates – rose 8 percent in August, 2010.
Calendar year to date, Chevrolet has delivered 164,301 more vehicles than in the first eight months of 2009, and the brand’s market share has increased more than a percentage point. For 2010 calendar year to date, virtually all Chevrolet models have posted double-digit sales gains, including:
- Camaro, up 93 percent
- Cobalt, up 15 percent
- Malibu, up 35 percent
- Avalanche, up 29 percent
- Equinox, up almost 78 percent
- HHR, up 14 percent
- Silverado, up 12 percent
- Suburban, up 31 percent
- Tahoe, up 17 percent
- Traverse, up 19 percent
“We believe the August results are a testament to the success of the Cash for Clunkers program, while our calendar-year-to-date performance illustrates the strength of Chevrolet’s portfolio,” said Batey. “We expect Chevrolet’s momentum will continue with the introduction of the all-new Chevrolet Cruze this month, and the Chevrolet Volt later this year.”
