General Motors has entered into a multi-year sponsorship with the University of Texas Athletics program, reports The Detroit News.
Under the agreement, GM’s Chevy Silverado pickup will serve as the official truck of the Texas Longhorns and will pull Bevo, the Longhorns’ live mascot, to events
Terms of the sponsorship were not disclosed.
The Silverado also will serve as the official truck of the Texas Exes alumni group, which includes more than 100,000 members.
“There is no more appropriate place to showcase the stronger, smarter, more capable 2014 Silverado than in the heart of truck country at Texas Longhorn sporting events,” Chris Perry, vice president of Chevrolet marketing, said in a statement. “This partnership complements the Silverado’s overall marketing campaign, with its strong focus on Texas, where a Longhorn fan lives in one out of every three households and is almost twice as likely to buy a truck as the average consumer.”
Source: The Detroit News
