CarMax, Inc. the nation’ largest retailer of used cars, is reporting that its ” Tweet Yourself to a New Ride” contest on the popular social networking website Twitter, has been increasing in popularity with just four weeks left to enter.
CarMaxhas more than tripled its Twitter audience with over 5,700 new followers in the first four weeks of the contest. Through followers and “retweets” of the Twitter posts to date, the contest posts on Twitter have the potential of being seen by more than 765,000 people.
One lucky winner will be awarded $25,000 towards the purchase of any used car from the nationwide CarMax inventory. Other prizes include gas cards valued at $250 to be awarded to eight lucky winners, one for each week of the contest. The eight-week Twitter contest runs through midnighton February 28. To enter, contestants visit http://www.carmax.com/tweetto get a specific phrase to tweet and they are automatically entered – and they can enter every day. A full list of rules and regulations, as well as frequently asked questions can be found on the contest page, www.carmax.com/tweet.
Twitter is a free, social networking website that enables its users to send and read 140 character messages known as “tweets.” CarMax has been using Twittersince 2007 to connect with customers and share information about CarMax, car buying tips, CarMax Foundationnews and auto industry news.
