After posting the largest gain of any major luxury brand in 2010, Cadillac reported today U.S. total sales of 12,580 in January for a 49 percent increase compared to the same month last year.
Cadillac’s retail sales rose 55 percent in January. Cadillac has posted total and retail year-over year sales gains for 12 straight months. Last year, Cadillac was the fastest-growing major luxury brand with a total annual sales increase of 35 percent.
“Cadillac and its dealers experienced across-the-board sales growth in January,” said Kurt McNeil, vice president of Cadillac sales and service. “CTS, SRX and Escalade all continue to win over customers in their respective segments and help the brand gain share in the luxury market.”
Total sales of the CTS rose 70 percent to 4,362 in January. CTS retail sales rose 114 percent. The CTS Sport Sedan had a 57 percent increase in retail sales and the CTS Coupe continued its successful launch. The CTS Coupe joined the CTS Sport Sedan and CTS Sport Wagon in the second half of last year as a 2011 model.
The CTS Coupe is attracting the attention of both luxury buyers and the automotive press. Popular Mechanics named the CTS Coupe one of its Top 10 Cars of 2011. AutoWeek selected the CTS-V Coupe, the high-performance model, as its Best of the Best Car for 2011.
“The CTS Coupe has become a powerful draw for our showrooms,” McNeil said. “It’s quickly building a passionate following and strengthening the overall CTS family. Not only is the CTS Coupe selling well, but we’re also seeing a significant increase in sales for the CTS Sport Sedan.”
The SRX midsize luxury crossover had another strong month with sales of 4,236, a 31 percent increase from the same month last year. SRX retail sales rose 43 percent. It was the best January for SRX since the launch of the model in 2003. Total sales of the Escalade, the best-selling full-size luxury SUV, rose 29 percent to 2,259.
