Cadillac continued its strong sales momentum in July with total U.S. sales of 14,919, more than double the total for the same month last year as SRX posted its best month ever and CTS had its best results of the year. It was the best month for the brand since August 2008.
SRX total sales rose almost eightfold, increasing 783 percent in July and marking the best sales month ever for the SRX since its original introduction in 2003. Redesigned for the 2010 model year, the SRX luxury crossover has posted triple-digit percentage sales increases for 11 straight months. In the past year, SRX has posted the largest gain in its segment for both sales and projected resale value. About half of all SRX sales are coming from competitor trade-ins.
CTS posted July sales of 5,516, a 132-percent increase from the same month last year and the best sales month since August 2008. Cadillac began shipping the all-new 2011 CTS Coupe in July to join the CTS Sport Sedan and CTS Sport Wagon. Escalade also had a strong month with sales up 22 percent to 2,209.
“As luxury buyers return to the market, they’re responding positively to the Cadillac line-up,” said Kurt McNeil, vice president of Cadillac sales and service. “SRX continues to attract new customers to the Cadillac brand in the crossover segment. The CTS Coupe adds another boost to the line-up with design and performance that stands out in the luxury sports car segment.”
The CTS Coupe is a highly anticipated addition to the award-winning CTS line. Automobile Magazine called the CTS Coupe “simply gorgeous.” Road & Track wrote that it was “one of the most dramatically styled cars on the road.” The Wall Street Journal described the CTS Coupe as “wicked, cool, extralegal…the car Frank Gehry and ‘Batman’ animator Bruce Timm would design if their lives depended on it.”
