The American people first placed their hands on the iconic Corvette’s steering wheel in 1953 and since then, a full-blown love affair has been in effect. Despite the car’s eventual trip to the United Kingdom and Europe, it never made a heavy splash in the other parts of the market: Asia. That might soon change as the legendary sports car will go on sale, for the first time ever, in Korea.
It may be in its sixth generation and coming close to an entire new change over, but the South Korean people can finally get their hands on the Vette. To see how things go in this un-tested land, Chevrolet will make available one model starting May 4: the 2012 Coupe. With a starting price at KRW 86.4 million, the base model is equipped like a $76,399 non-special-leather U.S. variant. The upgraded interior that transforms the car is offered for KRW 3 million, or $2,653. “The Corvette is an exceptional product that no other Korean manufacturer can match,” said GM Korea President and CEO Sergio Rocha. “As the most exciting Chevrolet product, the Corvette Coupe will raise the bar for the brand and its products, and broaden our base of Chevrolet customers in Korea .”
Source: Chevrolet
