Buick posted a 96 percent increase in retail sales in September, compared to the same month a year ago. September marked 12 consecutive months of year-over-year retail sales increases for the brand.
Due to customer demand for the LaCrosse, Enclave and Regal total sales are up 58 percent for the calendar-year-to-date and 36 percent in September.
“Buick remains the fastest growing major automotive brand in the U.S. and the sales momentum around the brand has led to the 12th consecutive month of year-over-year retail sales growth,” said Brian Sweeney, U.S. vice president of Buick & GMC Sales and Service. “The LaCrosse, Enclave and Regal are attracting new customers to Buick, with 42 percent sales coming from non-General Motors’ customers.”
LaCrosse, retail sales were up 182 percent for the month and 184 percent for the year. In September, LaCrosse total sales were up 99 percent.
The Enclave also saw an increase in sales with retail sales up 89 percent versus September 2009. Total sales for the Enclave were up 60 percent for the month.
The Regal is continuing the momentum started by the Enclave and LaCrosse. The Regal is attracting praise from automotive critics and is a semifinal candidate for the 2011 North American International Car of the Year, voted by a jury of automotive journalists from the United States and Canada representing magazines, television, radio, newspapers and web sites.
To engage and attract new customers, Buick, has partnered with Food & Wine and Travel + Leisure magazines to host a “cultural discovery” tour that engages consumers through premium lifestyle events. The 10-city tour will introduce Buick to a group of select consumers, through test drives of the new 2011 Buick Regal sport sedan. Attendees will have the chance to learn culinary secrets from two of the top chefs in the United States, Bravo-TV Top Chef Masters Season Two winner Marcus Samuelsson and Food & Wine’s 2008 Best New Chef Michael Psilakis.
