Buick posted a 53 percent sales increase in June compared to the same month last year. For the calendar-year-to-date, total sales are up 48 percent over last year. Driven by the momentum around the LaCrosse and Enclave, retail sales saw a 28 percent increase for the ninth consecutive month of year-over-year sales gains.
LaCrosse total sales in June rose 174 percent and retail sales increased 143 percent compared to the same month last year. The LaCrosse is making its mark with new customers with 42 percent of LaCrosse sales coming from non-GM makes. Out of those customers trading in a non-GM make, 19 percent of sales are coming from import vehicles.
The Enclave posted a 21 percent increase in total sales over June 2009, and calendar-year-to-date sales are up 26 percent. The Enclave has the highest conquest rate for Buick, with 52 percent of sales coming from non-GM makes.
“The June sales numbers demonstrate that customers are continuing to recognize Buick’s design, quality, performance and value,” said Brian Sweeney, U.S. vice president of Buick GMC sales. “The momentum around Buick continues to get stronger, and we are encouraged by the attention around the launch of the Regal.”
The 2011 Buick Regal is now arriving on dealer lots and will build on the momentum of the LaCrosse and Enclave. The advertising campaign for the Regal is launching throughout July and will continue the “New Class of World Class” theme initiated with the LaCrosse launch last year. Consumers looking to connect with the Regal can contact their local dealer to schedule a test drive.
