Buick posted a 137-percent total sales increase in July compared to the same month last year. This includes a 104-percent increase in retail sales, driven by customer demand for the LaCrosse and the all-new Regal.
Following the introductions of the LaCrosse last summer and Regal this summer, Buick retail sales have climbed 41 percent for 2010 calendar year to date, with July the best retail sales month of the year.
“The LaCrosse and Regal continue to contribute heavily to our sales momentum,” said Brian Sweeney, U.S. vice president of Buick & GMC Sales and Service, “Both represent the modern, world-class cars coming from Buick. The Enclave crossover, introduced in 2007, also continues to add to our division’s strong retail sales gains.”
LaCrosse total sales increased four-fold in July, and retail sales almost tripled, compared to July 2009. Calendar year to date, LaCrosse total sales are up 228 percent compared to 2009.
The redesigned LaCrosse has garnered several awards since its introduction last summer, including being named MotorWeek’s Drivers’ Choice Award for “Best Luxury Sedan,” and a 2010 Top Safety Pick by the Institute for Highway Safety. To help meet keep consumer demand for LaCrosse, a third shift was added to the Fairfax Assembly facility in Kansas City, Kan.
The all-new 2011 Regal began arriving in dealerships in late May. Consumer demand for Regal has been encouraging, and the Regal is expected to be one of the brand’s highest-volume sellers as it reaches dealerships in higher numbers.
Regal is based on the award-winning Opel Insignia – the 2009 “European Car of the Year.” U.S. models start at $26,995, including a $750 destination charge, equipped with a 2.4L Ecotec direct-injected engine that delivers an estimated 182 horsepower and 30 miles per gallon on the highway. A 2.0L turbo engine will be available late this year, and Buick will introduce a performance Regal GS as well.
To help introduce customers to all-new Regal, Buick is inviting consumers to experience the Regal through an interactive online experience named Moment of Truth. The site includes what anyone and everyone has to say about the Regal, including consumer opinions, automotive reviews and testimonials.
