Buick posted a 102 percent retail sales increase in August, the 11th consecutive month of year-over-year retail sales increases. August was the second month in a row Buick retail sales doubled.
Total sales are up 61 percent for the calendar year-to-date, making Buick the fastest-growing major automotive brand in the United States. Led by customer demand for the LaCrosse, Enclave and the all-new Regal, total Buick sales are up 66 percent compared to August 2009.
“LaCrosse, Enclave and Regal have all been contributors to Buick’s sales momentum,” said Brian Sweeney, U.S. vice president of Buick & GMC Sales and Service. “The Buick product lineup is attracting new customers who may not have considered Buick in the past.”
Retail sales for the LaCrosse are up 263 percent, more than three times higher in August compared to the same month last year. Calendar year-to-date, total LaCrosse sales are up 201 percent.
Enclave retail sales increased 36 percent versus August 2009. Introduced in 2007, consumers continue to discover the Enclave with 52 percent of buyers coming from non-General Motors’ trade-ins.
Buick is encouraged by strong customer demand for the all new 2011 Regal. Since arriving in dealerships in late May, the Regal is averaging 25 days to turn, compared to 49 days for the mid-car segment. The Regal is expected to be one of the brand’s highest-volume sellers as it reaches dealerships in larger numbers. Based on the Opel Insignia – the 2009 “European Car of the Year” – the Regal was recently named a TOP SAFETY PICK for 2010 by the Insurance Institute for Highway Safety.
