BMW is extending its branding further out through the model lines. When once there were BMWs and M cars, there is now a model line to bride the gap, M Performance. M Performance automobiles are designed to enhance the characteristics and sportiness of a BMW while still providing all the comfort and amenities owners have come to expect.
This newest concept comes with BMW’s Twin Power Turbo 3.0-liter inline six with 300+ horsepower, upgraded 18-inch M-branded wheels, M Performance suspension upgrades and a full body kit. While all these upgrades make for one aggressive machine, keen eyes will notice this new concept is a 3-door.
The 3-door shape was chosen over the mire traditional 5-door model for appearance purposes, with BMW saying that the 3-door design has “a more dynamic and elongated appearance.”
We have a certain affinity for fast hatches, and this one hits all the right buttons. If BMW can make this new concept a production reality, there is at least one buyer in the wings. Unfortunately, history has shown that even if produced North American availability is unlikely.
More details will be coming forth after its official debut at the Geneva Auto Show.
