Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars, Cayenne SUVs and the Panamera Gran Turismo line-up in the United States, today announced January sales of 2,400, a 34 percent increase compared to the same period in 2010 when it sold 1,786.
January’s results signify Porsche’s strongest calendar-year start since 2008 and also represent the German car company’s eighth-consecutive month in which it has posted double or triple digit monthly sales increases over the year previous. Porsche finished calendar year 2010 nearly 30 percent ahead of 2009.
“Beginning the year where we left off in 2010 is encouraging and another sign that the Porsche brand is continuing its momentum in the U.S market,” said Detlev von Platen, PCNA’s President and CEO. “Obviously, our goal is to maintain this trend in 2011.”
From a model standpoint, Porsche’s results were again led by high market demand for the new Cayenne. Porsche’s newly designed SUV has enjoyed strong market momentum since its initial launch last summer, and in January sales for the Cayenne were 1,047 compared to 590 in 2010, an increase of 77 percent.
Also of note in January was the continuing market success of Porsche’s four-door Panamera Gran Turismo with sales of 604 for the month, compared to 534 the year prior, up 13 percent from a year ago.
Porsche’s mid-engine sport cars enjoyed substantial gains this past month. Porsche’s Boxster sales in January were 186, compared to 80 in 2010, an increase of 133 percent. Cayman was up 61 percent with January sales of 127 versus last year’s mark of 79. Total 911 sales for the month were 436 versus 503 during the same period in 2010
Also in January, Porsche’s Approved Certified Pre-Owned (CPO) cars enjoyed sales of 565 versus 546 during the same period in 2010.
