Total Cadillac sales increased 15 percent in October over the same month a year ago, marking nine consecutive months of sales increases. Retail sales in October increased 41 percent, with CTS and SRX posting retail increases of 70 percent and 56 percent, respectively.
“Clearly, our award-winning products and customer satisfaction are attracting new customers to Cadillac,” said Kurt McNeil, vice president of Cadillac Sales and Service. “The CTS and SRX have helped Cadillac gain more than 2 percentage points of share in the luxury market in 2010, while customer services such as the Cadillac Premium Care Maintenance program have helped make Cadillac the top-ranked brand for total satisfaction in Auto Pacific surveys.”
In October, sales of the CTS line climbed 45 percent and retail sales increased 70 percent — the sixth consecutive month of retail sales increases. Much of that increase can be attributed to the introduction of the CTS Sport Coupe – which now accounts for 29 percent of all CTS sales.
The CTS Sport Coupe was recently named one of the Top 10 Cars for 2011 by Popular Mechanics while the CTS-V Sport Coupe was named the “Domestic Car of the Year” by Esquire.
Of the design of the Sport Coupe, Popular Mechanics wrote: “The Coupe’s profile is perhaps its best angle—with a swept windshield, blacked-out B-pillars and nearly horizontal rear glass that breathes new life into what is usually a banal perspective. Note the lack of exposed door handles, the center-mounted exhaust and the upright taillights that hark back to Cadillac’s tail fins from 1948. Now drool.”
After driving the CTS-V Sport Coupe, Esquire wrote: “The near-silent supercharged V-8 under the hood is a kissing cousin to the monster in Chevrolet’s Corvette ZR1, and it sends the CTS-V storming down the road in a seamless, snarling charge. You are reminded of Packards and Duesenbergs, of streamlined locomotives and Pullman cars…. In other words, everything American luxury — and a Cadillac — should be.”
In October, total sales of the SRX crossover climbed 27 percent and retail sales increased 56 percent. The SRX continues to be the fastest-growing luxury nameplate in 2010, with retail sales up 283 percent calendar year to date. SRX continues to attract new customers to the brand, with half of all buyers trading in a competitive make for their new SRX.
For 2010 calendar year to date, total Cadillac sales have increased 40 percent, while retail sales are up 36 percent.
A survey by AutoPacific of 2010 new vehicle buyers rated Cadillac No. 1 in total satisfaction. Some of the reasons:
- Five-year, 100,000-mile Powertrain warranty along with standard 24/7 Roadside Assistance and Courtesy Transportation.
- Four-year, 50,000-mile vehicle bumper-to-bumper warranty coverage.
- Standard one-year OnStar Directions and Connections plan, which includes Automatic Crash Response, Turn-by-Turn Navigation, Vehicle Diagnostics and Stolen Vehicle Assistance.
- Standard XM Radio with a three-month trial.
- Buyers of 2011 model year Cadillac vehicles also receive the Cadillac Premium Care Maintenance program, which provides owners with frequently required maintenance services for the first four years or 50,000 miles.
